Promoting Rajasthan by PPP way


To promote the state both in India and abroad, Rajasthan is taking the help of Federation of Hospitality and Tourism of Rajasthan (FHTR). The organization will promote The desert state across pan India and abroad through its ‘Visit Rajasthan Road shows’.

The state government is working on the belief that marketing of a state as the preferred tourism destination, should not only be the sole responsibility of the government but should be a collective effort along with the stakeholders.

The FHTR is expected to market the state’s tourism potential with support from the DOT. Soon ‘Visit Rajasthan Road Shows’ will be held across ten cities in view of the coming tourist season. The cities will include Ahmedabad, Delhi, Chandigarh, Mumbai, Pune, Chennai, Bangalore, Hyderabad, Kolkata and Guwahati.  Later, they will also organize similar roadshows abroad.

Despite Rajasthan having enormous potential, the number of tourists visiting the state is not adequate. The state government’s MOU with FHTR is likely to result in proactive promotion for Rajasthan. The government wants to tap both domestic and foreign tourists and considers them equally important.

The FHTR on its part will organize marts, road shows and work on the marketing, ideating and exploring more means to strengthen the tourism in-flow in Rajasthan.

Meanwhile Rajasthan intends to set up an auditorium at Udaipur, where the memorial of Maharana Pratap is located.

In connection with the 475-year celebrations of Maharana Pratap, the great ruler and warrior of Mewar, Chief Minister Vasundhara Raje has urged for an auditorium at Udaipur, where his memorial is located.

The state government is also urging the Centre to increase the air connectivity between Jodhpur, Jaipur and Udaipur focusing on international and domestic tourist circuits.

The state has raised various tourism-related demands including expansion of hospitality infrastructure, financial assistance for several small circuits planned by the Rajasthan government, development of the Indus Valley site Kalibangan to a world-class archaeological site.

The Central Tourism Ministry is likely to sanction Rs 84.34 crore funds to Rajasthan  for its Project on Sambhar Lake area under the Desert Circuit of the Swadesh Darshan scheme.

The project has several interesting components including ‘Salt Train & Dining Experience’, a Salt Complex, Light and Sound Show, Caravan Park, cycle track, cafeteria, night safari among others.

Similarly, another Rs 60 crore are being sanctioned for the project ‘Integrated Development of Pushkar-Ajmer’ under the PRASAD scheme of the Tourism Ministry.

Another Project under the Krishna Circuit for Govind Devji Temple (Jaipur), Khatu Shyamji (Sikar) and Kaman (Bharatpur) is under consideration.

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