Jaipur, April 24. Digital interventions like blogs and other social media platforms can motivate people to travel more and share their experiences through their stories and posts.
Hence, encouraging bloggers and reviewers to write about different states will boost inbound tourism, says the FICCI-MRSS Study on ‘Rajasthan a True Land of Culture and Heritage’ The report was released by Rajasthan Chief Minister Vasundhara Raje at the Great Indian Travel Bazaar(GITB).
The tenth edition of GITB which concluded today saw almost 11,000 meetings held during its two day schedule.
Additional Chief Secretary Tourism, Government of Rajasthan, Subodh Agarwal said that GITB has had a very positive response this year as well. Such global scale events were helping bring Rajasthan on the world map.
He also shared information about digital initiatives and new elements like an award winning logo, vibrant website, exquisite presence across all social media handles and adopting the concept of co-creation by telling ‘One’s own story’.
Consultant- Tourism FICCI, Rahul Chakravarty said that 280 foreign buyers from 55 countries had intensive one-on-one meetings with 270 Indian sellers at the GITB. Nine participating states and Rajasthan displayed their tourism potential through interaction, promotional literature and visual films.
The General Secretary of Indian Heritage Hotels Association (IHHA), Mr. Randhir Vikram Singh said that GITB serves three-fold purpose of inviting FTOs from across the globe.
The General Manager of ‘Heritage Palace on Wheels’, Pradeep Bohra said that there were a number of positive queries about the luxury train. These queries should translate into confirmed bookings soon.